Lao Cui discusses design: This is how fresh food stores can be designed

Recently, the design of another fresh food store has been completed. It's a community street store. The client's design requirement is that the cost should not be too high, but it must still look good.

最近又有一个生鲜门店的设计完成了，这是一个社区街铺，客户的设计诉求就是造价不能太高，但是它还得好看。

 

01

Recently, the design of another fresh food store has been completed,

This is a community street shop,

The client's design requirement is that the cost should not be too high,

But it still has to be visually appealing.

Its customers are residents of the surrounding community,

The client wants to establish a community group chat,

Those in need can place orders in the group,

We can deliver directly to your doorstep.

Its products primarily focus on vegetables and fresh meat,

I want to find something that is both high-quality and affordable,

The route of popularization, accessibility, and being down-to-earth.

最近又有一个生鲜门店的设计完成了，

这是一个社区街铺，

客户的设计诉求就是造价不能太高，

但是它还得好看。

它的商户是周边社区的居民，

客户是想建立一个社区群聊，

有需要的在群里下单，

就可以直接送货上门。

它的产品主打蔬菜和鲜肉，

想走物美价廉，

大众化、平民化、接地气的路线。

 

 

02

The customer's shop is named "Chugui Vegetable Store",

It inevitably reminds people of a farmer who has just been in the field,

After sorting out the vegetables grown on the land,

Then, carrying a hoe, he prepared to head home,

So when we design a logo,

You will notice this,

Just like a farmer who has just finished working in the fields,

The scene of carrying a hoe home,

It echoes the name of the store.

It can convey a message to the customer,

It is the steadfast and dedicated operator of this store,

The products in our store are fresh and healthy.

客户的店名叫“锄归菜肆”，

不禁让人联想到一个农人刚刚在地里，

整理完土地上种出的蔬菜，

然后扛着锄头准备回家的场景，

所以我们在设计logo的时候，

就会注意到这一点，

就用一个农人刚刚下完地，

扛着锄头回家的画面，

与店名相呼应。

可以传递给客户一种信息，

就是本店的经营者踏实敬业，

本店的产品新鲜、健康。

 

 

 

 

03

When we are doing design,

Next, let's consider how to meet the demands of customers,

It should be visually appealing,

We also need to save money

我们在做设计的时候，

再想如何满足客户的诉求，

既要好看，

还要省钱

 

Is your typical fresh food store like this? ▼

你常见的生鲜门店是不是这样的▼

 

Later, it was decided to focus on space design

The main colors are green and yellow.

In terms of visual effects,

It gives a sense of environmental protection and health.

The storefront along the street,

Replace it with a large transparent glass window,

The window is bright and the table is clean,

so that people passing by,

One can see fresh vegetables and meat products in the wet market at a glance,

Enhance customers' desire to purchase.

For the ceiling, we will only do partial suspended ceilings,

Apply paint directly to the wall surface,

This can help control costs,

It doesn't affect the impression either.

后来决定在空间设计上

以绿色和黄色为主打色。

在视觉效果上，

有一种环保健康的感觉。

靠街边的门面，

改成大面的透明玻璃窗，

窗明几净，

使路过的人，

一眼能够看见菜肆里新鲜的蔬菜和肉类产品，

增强顾客的购买欲望。

天花就做局部的吊顶，

墙面直接刷漆，

这样可以既可以控制成本，

也不影响观感。

 

Ready to start construction! ▼

准备动工啦▼

rendering▼

效果图▼

 

 

 

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