Lao Cui Talks | Issue 3

As the World Cup is coming to an end, as an old Cui who only watches matches on WeChat Moments. Even though we don't watch the World Cup, we have to do a strip the skewers every now and then. Speaking of Shuchuan, we launched a package design service of vi+si package in the last issue. In our actual project application, there has been a very good response. In this issue, I will showcase a project case of our actual VI+SI package - Claw Phoenix. The category is a roasted chicken claw, and when designing it, we thought of an IP image: cool little chicken, which has been used for a series of extended applications. The SI section of the store's stalls also incorporates the yellow main color tone from VI, creating a unified visual recognition system for Vi and SI.

眼看世界杯就要结束了，作为只会在微信朋友圈看比赛的老崔来说。就是不看世界杯时不时也要撸个串，说起撸串上期我们推出了vi+si套餐式的打包优惠设计服务。在我们实际项目的应用中还是有很不错的反应。本期我会展示一下我们实际操作的VI+SI的套餐的项目案例--爪凰。品类是一种烤鸡爪，在设计的时候我们联想到了一个IP的形象：酷炫的小鸡由此做了一系列的延展应用。包括在门店的档口SI部分也是融合了VI当中的黄色主色调，让Vi和SI 形成统一的视觉识别系统。

Project Name: Claw Phoenix

Project Type: Catering Space Design

Project Address: Hohhot, Inner Mongolia

Main creative team: Shenzhen Shanniao Space Design Co., Ltd

Main materials: yellow latex paint, wood veneer, brushed yellow paint, black wrought iron

项目名称:爪凰

项目类型:餐饮空间设计

项目地址：内蒙古呼和浩特市

主创团队：深圳市山鸟空间设计有限公司

主要用材：黄色乳胶漆  木饰面刷黄色漆  黑色铁艺