Lao Cui said design: How to upgrade your store and achieve a complete transformation

Recently, the company did a,

The project of upgrading catering outlets,

The customer gave a high praise.

Let's first take a look at the situation of their first store.

最近公司做了一个，

餐饮门店升级的项目，

让客户给出了鸟枪换炮的评价。

我们先来看看他们第一个店的情况。

When I received these materials at that time

My head hurts

It's hard to explain in a few words

This almost needs to be remade from scratch

First, we'll take their logo and perform surgery on it

当时我拿到这些资料的时候

脑壳都疼

简直一言难尽

这几乎就得回炉重造了

首先拿他们的logo开刀做手术

This is their previous logo

I have no idea what they are trying to convey

Is this a hermit living in the mountains

Of course, a Gongjiao fish dish must have Sichuan pepper and fish

Then, they boldly and aggressively restructured their

VI (Visual Identity System) Color System

The newly redesigned logo

That's how it is.

这是他们之前的logo

完全不知道他们想要表达什么

这是山中隐士吗

贡椒鱼当然要有花椒和鱼啊

然后就大刀阔斧的重新构建他们的

VI（平面视觉识别系统）色彩体系

重新设计出来的新logo

是这样的

Change the logo

I instantly felt that the level had changed

Then, I also redesigned their menu

Does it instantly increase your appetite

logo一换

瞬间感觉档次都不一样了

然后又对他们的菜单也重新做了设计

是不是瞬间食欲大增

Combining their unique features,

We redesigned their second store for them,

This is the effect of the second store upgraded for them,

It has been basically completed at present,

The time to test the implementation effect is approaching.

结合他们的特色，

给他们第二家门店又重新做了设计，

这是给他们升级后的第二家门店的效果，

目前已经基本完工了，

检验落地效果的时间就快到了。

Good design must take into account the needs of customers

And the actual situation

suit measures to local conditions

Professional matters

You have to find a professional to do it

好的设计一定是要考虑到顾客的需求

以及实际情况

因地制宜

专业的事情

就得找专业的人来做

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