Lao Cui Talks: What Kind of Design is Fashionable?

Old Cui Talks

I have reviewed recently

A conceptual plan for a Shaanxi noodle restaurant,

I took a look,

What designers express is all about styling,

It lacks any theme and depth.

Many designers seek novelty, eccentricity, and a break with tradition,

Often, the connotation is overlooked,

Each project has its own characteristics,

Actually, I think

Not following trends is the true fashion.

\ | /

★

Many times, we cannot only focus on seeking novelty,

Only by connecting with tradition can we follow the so-called right path,

If a space design is merely for show,

There is no inherent meaning or brand positioning and traceability,

Then it's blindly following the trend,

It lacks any creativity.

\ | /

★

Many people think I don't look like a returnee from overseas,

You think I'm unfashionable,

I don't think I am either.

I think having an international perspective as an overseas returnee is sufficient,

But it cannot be divorced from the masses.

The so-called style,

The so-called high-end style,

It's actually something concocted by some artistic youths in first-tier cities.

\ | /

★

Due to the sluggish market economy in recent years,

We cannot limit our attention to first-tier cities,

We must have a broad vision of the national market,

We need to expand into second, third, and fourth-tier cities,

This requires our design to be more down-to-earth,

One should not be superficial and only have an appearance without substance,

It must also be capable of being implemented on the ground.

Truly fashionable design,

It's not just about having a gorgeous appearance,

but rather to adapt to local conditions,

A design that fully leverages the brand's own characteristics and advantages.

 

老崔说事儿：

最近审核了

一个陕西面馆的概念方案，

看了一下，

设计师表达的全部都是造型的东西，

没有任何主题和内涵。

很多设计师求新、求怪、求跟传统决裂，

往往就忽略了内涵，

每个项目都有自己的特质，

其实我认为

不赶时髦才是真正的时髦。

\ | /

★

 

很多时候不能只着眼于求新，

也要能跟传统衔接上才是所谓的正路，

一个空间设计如果是只是一个花架子，

没有任何的内涵或者是品牌自有的定位和溯源，

那么就是在盲目的跟风，

没有任何创意。

\ | /

★

很多人觉得我不像是一个海归，

觉得我很土，

我自己觉得我也不像。

我认为具备海归的国际视野就行，

但不能与大众脱离。

所谓格调，

所谓高逼格，

其实就是一线城市的一些文艺青年整出来的东西。

\ | /

★

 

由于这几年市场经济不景气，

不能把目光只停留在一线城市，

必须要放眼全国市场，

要往二三四线城市发展，

这就要求我们的设计要更接地气，

不能虚有其表，

还要能够落地实施。

真正时髦的设计，

不是只有华丽的外表，

而是能够因地制宜，

充分发挥品牌自身的特色和优势的设计。

 

VI Design for ShanNiao Catering: Senti Fresh

山鸟餐饮VI设计：森帝鲜生

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